Businesses win, workers win, and our country wins.
Productivity is the key source of economic growth and competitiveness.

We are requesting
the Prime Minister
to provide Australia
with the most powerful
weapon to win this war!

By making Australia: Amazing or nothingTM the official tagline of Australia.

The Reserve Bank wants to slow down the economy to bring down inflation.
We want to raise productivity to supercharge our economy.

With Australia: Amazing or nothingTM The Best Tagline of Australia Ever Created linked with our true social proof Popular Choice backed by the evidence-based principles, strategy, and our mantra We Amaze.

In addition, we must use The Unique Point of Difference of our six States on the back of Australia: Amazing or nothingTM

Never done before.

Every Premier will be able to describe their respective States in 5 seconds to the world when the average human attention span is 8.25 seconds.

Every Premier wants to boost their export earnings.

We have created The Unique Point of Difference for every States to do exactly that on the back of Australia: Amazing or nothingTM

Which Premier will be the first to take on this great opportunity?

The Governor should be
the first to support us.

Dr Lowe the Reserve Bank Governor said business, community leaders and the community need to “put our shoulder to the wheel” and raise productivity growth.

“That’s the only way we can have faster growth in real wages. It’s the only way to support the budget, where there are increased needs. And it’s the way to improve our living standards.”

It works.

When brands do not tell people what they stand for, they are compared on prices.

With Australia: Amazing or nothingTM we will take full advantage of the anchoring effect principle that works amazingly well.

The tendency for a person to rely heavily on the first piece of information they receive when making decisions.

This principle is used by these very successful global brands: Apple the first company to reach $1 trillion and $2 trillion, Nike, Disneyland, De Beers, Mercedes-Benz, BMW, L’OREAL, New Zealand, and America.

With better tagline you can take full advantage of the anchoring effect principle like America the richest country in the world does with “The Land of Opportunity”.

It attracts the most talented people from around the world and no wonder America is home to some of the most innovative technology companies in the world.

New Zealand also uses this principle since 1999 with “100% pure” that works amazingly well for them.

It attracts premium prices for their produce.

Also, with Australia: Amazing or nothingTM linked with our true social proof Popular Choice, we will take full advantage of the evidence-based principle of influence by Dr. Robert Cialdini the American psychologist – “The Godfather of influence”: Social Proof principle.

Social proof principle in the 21st century is one of the most effective principles of influence because never before the people have been so well connected to each other with technology.

It works amazingly well.

It is so popular to choose popularity as an indicator of a good choice.

https://www.youtube.com/watch?v=Z4VAcpTpsBs

Our businesses amaze people every day and they become the popular choice, that is, our true social proof, representing Australia. Hence, with our unique trademark we will honour these businesses – The Best Marketing Strategy Ever used by Steve Jobs of Apple Think different, to make these businesses even more popular to boost sales.

This will incentivise Australia to build better businesses with competition among businesses that will increase productivity by them lifting their game for a popular choice status.

Warning for Australian companies as productivity falls to lowest rate for decades

By Richard Wood • Senior Journalist
6:42am Jun 8, 2023

Businesses have been urged today to lift productivity – a key driver of economic growth – as Australia recorded its worst fall on record.
Research released today by the Committee for Economic Development of Australia (CEDA) warned businesses need to better equip themselves for transformation instead of focusing on business as usual.
Productivity is a key driver of rising living standards and prosperity but Australia is falling behind other major economies, the report said.

Productivity in Australia has slumped to its slowest pace for decades, new research today showed. (Nine)
Federal government data showed labour productivity, or recorded hours worked, in Australia was at its slowest pace in 60 years.
The CEDA report also warned businesses needed to seize new opportunities and transform themselves to ensure they survive and thrive.
But too many companies were failing to look at long-term innovation and opportunities.

Great benefits.

It will boost sales.

It’s the way to improve our living standards.

It will balance our economy so that we will not be vulnerable to commodity prices.

It will increase government revenue; with that they will be able to deliver the essential services even better and start reducing the biggest budget deficit ever faster.

With this unique trademark businesses will promote themselves and at the same time will promote Australia: A good corporate citizen.

It will boost our export earnings:

Modelling by Deloitte Access Economics found an improvement in Australia’s global brand ranking would increase merchandise exports by about $3.1 billion a year, boost foreign direct investment by $704 million a year, tourism by $174 million a year and international education by $137 million a year.

The incremental changes did not consider Australia: Amazing or nothingTM The Best Tagline of Australia Ever Created that provides clarity in absolute terms linked with our true social proof Popular Choice, our mantra We Amaze, and The Unique Point of Difference of our six States on the back of Australia: Amazing or nothingTM

Australia: Amazing or nothingTM amazes people that has made us a Popular Choice.

1. The only island continent in the world that is tectonically stable.
2. The deepest and largest natural harbour in the world the Sydney Harbour, Sydney, NSW that is the location of the Sydney Opera house one of the most photographed buildings in the world, and
3. The largest coral reef ecosystem on earth the Great Barrier Reef, Queensland.
4. Over 10,000 beaches.
5. Over 60 separate wine regions.
6. The sunniest city with 19 beaches.
7. Famous natural wonders, wide-open spaces, deserts, “The Bush”, “The Outback”, and abundance of natural resources.
8. Distinctive four seasons that our people from 200 nations use with their farming skills to give us a wide variety of produce. They also use their culinary skills to give us a wide variety of food including a shrimp on the barbie.

Steve Wynn an American real estate developer and art collector. He is known for his involvement in the American luxury casino and hotel industry. He says that I made my money in my entire life by making people feel significant: people will spend more to feel significant – Unique, Special, Important.

Hence, Australia: Amazing or nothingTM The Best Tagline of Australia Ever Created and our mantra We Amaze to make people feel significant – Unique, Special, Important.

Our strength: Economics and Creativity combined.

If you know a business that amazes you.

We’d love to hear from you.

To conclude.

Let’s play the Amazing or nothingTM jingle on radio, television, social media, and tourism websites to take full advantage of the two principles: Anchoring Effect and Social Proof.

To boost our export earnings and to improve the living standards.

China has lifted 800 million people out of poverty by boosting its exports.

Off course we are different, our goods and services are amazing in absolute terms, and we’ll take full advantage of the evidence-based principles.

Australia must make Amazing or nothingTM the official tagline of Australia.