Australia, fortunately, is one of the best brands in the world but it needs investment and caring to retain its relevance and vitality.

Now, we have The Most Amazing Tagline of Australia Ever Created our true scarcity that describes Australia in 5 seconds.

With this tagline we are providing context for comparison and context provides meaning and clarity.

Scarcity is evidence-based one of the principles of influence by Dr. Robert Cialdini the American psychologist – “The Godfather of influence”.

An American Billionaire.

Steve Wynn an American real estate developer and art collector. He is known for his involvement in the American luxury casino and hotel industry. He says that I made my money in my entire life by making people feel significant: people will spend more to feel significant – Unique, Special, Important.

Do not do it better.
Do it differently.

Every country wants to sell more goods and services including us, however, now, we can get more for our goods and services by doing it differently.

As Steve Jobs of Apple the world’s first company to reach $1 trillion and $2 trillion once said you do not look at your competitors and say we will do it better. You look at your competitors and say we will do it differently. Apple: Think Different.

ONE BIG THING.

Australia is a place, where we people get amazed, this should be the policy direction of our government so that we inspire, prepare and empower the whole country with ONE BIG THING.

By doing it differently with ONE BIG THING we will re-energise our nation.

We will get more for our goods and services by making the world feel significant. This will improve business productivity and improve government’s budget to look after our people better.

Inflation has been low and relatively stable in the last three decades.

During this period China played a key role globally by exporting low inflation to the world.

How next three decades will unfold nobody knows but at least we can use our best option to prepare ourselves better by doing it differently.

Our government is encouraging local manufacturing and ONE BIG THING will provide context for comparison that we need.

We are a high-cost country that is why we need to position ourselves differently with ONE BIG THING whereby we get more for our goods and services by making the world feel significant.

ONE BIG THING is evidence-based: The Most Amazing Tagline of Australia Ever Created is our true scarcity with that we will take full advantage of The Tried and Tested Principles and Strategy to boost our export earnings.

Let’s use The Best Marketing Strategy Ever used by Steve Jobs of Apple.

Amongst other things we use this strategy to honour businesses across Australia that amaze their customers with our specially designed signatures on the back of The Most Amazing Tagline of Australia Ever Created for the world to take notice what our brand Australia stands for.

These specially designed signatures have two purposes: to promote Australia and promote businesses that amaze their customers.

We also honour our farmers
who amaze us with their produce.

We will promote them and at the same time promote Australia with the specially designed signature.

The Best Marketing Strategy Ever used by Steve Jobs of Apple.

Modelling by
Deloitte Access Economics
supports these actions.

Modelling by Deloitte Access Economics found an improvement in Australia’s global brand ranking would increase merchandise exports by about $3.1 billion a year, boost foreign direct investment by $704 million a year, tourism by $174 million a year and international education by $137 million a year.

The incremental changes would be even better because this modelling did not consider ONE BIG THING to improve Australia’s global brand ranking.

Here is a great quote from our former Prime Minister Mr Paul Keating for the benefit of everyone in public life.

“The great enemy of public life is incrementalism, the millimeter changes. For example, they would say ‘we are making progress’, but what we wanted was leaps!”

Click on Amazing to read our message for the Prime Minister Hon Anthony Albanese.