1. We are facing serious challenges and we all are fearful as to how long it will go like this:

a. Sluggish growth
b. Productivity crisis.
c. Real wages going backwards.
d. The biggest budget deficit ever.

2. We must learn from history: The Best Marketing Strategy Ever used by Steve Jobs of Apple Think Different, the first company to reach $1 trillion dollars and $2 trillion dollars. Also, it became the world’s first $3 trillion company for a brief time.

3. Let’s do things differently as Steve Jobs once said: You do not look at your competitors and say we will do it better. You look at your competitors and say we will do it differently.

4. With that thinking comes ONE BIG THING: Economics and Creativity Combined – Two key elements The Most Amazing Tagline of Australia Ever Created and The Best Marketing Strategy Ever used by Steve Jobs to take full advantage of the evidence-based principle used by America the richest country in the world.

5. America used this evidence-based principle to attract the best and the most innovative minds around the world and we should use this principle in our own context to attract billions of dollars more as indicated in the modelling by Deloitte Access Economics.

6. Modelling by Deloitte Access Economics found an improvement in Australia’s global brand ranking would increase merchandise exports by about $3.1 billion a year, boost foreign direct investment by $704 million a year, tourism by $174 million a year and international education by $137 million a year.

7. The incremental changes would be even better because this modelling did not consider ONE BIG THING to improve Australia’s global brand ranking.

8.

9. Therefore, an improvement in Australia’s global brand ranking would increase our export earnings by billions of dollars then why not use The Most Amazing Tagline of Australia Ever Created at The Most Amazing Harbour in the World the location of Sydney Opera House that the world immediately- associates with Sydney and Australia and the other at Sydney’s Most Famous Beach Bondi Beach to improve our global brand ranking with the support of the Federal Government. We have a very strong case for this to happen with a financial support from the federal government. It makes sense to do these things because it is The Best Marketing Strategy Ever used by Steve Jobs that is one of the key elements of ONE BIG THING. The other key element is that describes our country in 5 seconds to the world The Most Amazing Tagline of Australia Ever Created because with our current mediocre tagline of Australia you cannot do that, it does not provide clarity for comparison to attract people around the world who will pay us more for our goods and services.

Sydney Harbour is The Most Amazing Harbour in the World. It is the deepest and largest natural harbour in the world a home to Sydney Opera House that the world immediately associates with Sydney and Australia, and it is one of the most-photographed buildings in the world.

Sydney’s Most Famous Beach

These signatures should be working for NSW and Australia NOW!

10. We can do the same for other amazing beaches around Australia as we are blessed with over 10,000 beaches and if you were to visit a new one everyday it would take you 27 years.

11. We have The Most Amazing Sydney Harbour that amazes the world: It is the deepest and largest natural harbour in the world that is our true scarcity then why not use this evidence-based principle as well to make people feel significant to boost our export earnings. People will spend more money to feel significant: Unique, Special, Important. The world must know our true scarcity that will also boost the prices of all properties that have Sydney Harbour views Amazing or nothingTM that will improve the NSW government budget from transfer duty revenue.

People will spend more money
to feel significant.

12. Why NSW most popular option our true social proof on the back of our true scarcity The Most Amazing Tagline of Australia Ever Created is not displayed on the Sydney Opera House that celebrates 50 years anniversary this year and on Sydney New Year’s Eve, when these are evidence-based principles of influence by Dr. Robert Cialdini the American psychologist – “The Godfather of influence” that works amazingly well and lessons from history tells us to do it. Also, The Most Amazing Tagline of Australia Ever Created appropriately describes the Sydney Opera House as an atmosphere of excitement and activity with ‘zing’ within ‘Amazing or nothing’ accordingly ‘zing’ to appear in different colours.

The Best Marketing Strategy Ever used by Steve Jobs.

This signature should also be working for NSW and Australia NOW!

13. Why it matters to promote our amazing gateway city Sydney amazingly well because by using the evidence-based principles and strategy we will make our city even more popular to sell more goods and services to improve the economy and improve the budget to look after our people better.

14. Congratulations to Melbourne, Victoria for working hard to become the fastest growing city and it is on the way to becoming the most populous city in Australia.

15. Sydney is the most popular city in Australia that is our true social proof and we the people of NSW must use our true social proof on the back of our true scarcity to make our amazing Sydney even more popular to boost our export earnings. Competition brings out the best in us. End of the day we are Australia: Amazing or nothingTM

16. NSW share of National Economy is larger than other States, it is The Most Populous State, it is the location of The Gateway City Sydney, it is The Most Popular City in Australia, it has The Most Amazing Harbour in the world and the Sydney Opera House that the world immediately associates with Sydney and Australia. Therefore, NSW is very powerful to make things happen for both NSW and Australia. Our economy needs to be supercharged and together we can do it better!

17. Improve productivity to improve wages without providing direction undermines the intelligence of our people because our people are working hard.

18. Let’s provide direction to the people as to what brand Australia stands for, supported by The Best Marketing Strategy Ever used by Steve Jobs, to inspire, prepare, and empower the whole country with ONE BIG THING, this will improve productivity.

19. Let’s use The Best Marketing Strategy Ever used by Steve Jobs of Apple to honour our businesses with The Most Amazing Tagline of Australia Ever Created around Australia starting from NSW that amaze their customers for the world to take notice what brand Australia represents.

We will promote amazing businesses and at the same time promote Australia with these specially designed signatures.


We honour our farmers
who amaze us with their produce.

We will promote them and at the same time promote Australia with the specially designed signature.


We honour our Businesses
that amaze us with their products.

We will promote them and at the same time promote Australia with the specially designed signature.

20. People are suffering, and we need a solution and one of the solutions is in front of us, the most popular option of NSW, to improve the economy and improve the budget.

21. Australia’s economy will improve even more with the most popular option of Victoria that will make Melbourne to grow even faster to sell more goods and services.

22. Furthermore, the economy will improve even more with The Unique Point of Difference of Queensland on the back of The Most Amazing Tagline of Australia Ever Created.

23. We can do the same for other States by making them stand out with their Unique Point of Difference on the back of The Most Amazing Tagline of Australia Ever Created.

24. We hope you like and support us and stay tuned for the Prime Minister to use ONE BIG THING to supercharge the Australian economy to improve growth, productivity, wages, and the budget.

25. To know about ONE BIG THING and our message to the Prime Minister can be found by visiting www.amazingornothing.com/amazing/

Email us at connect@amazingornothing.com or call 0412 573 273.

Kash Lagan
creator of
The Most Amazing Tagline of Australia Ever Created