1. On the 5 January 2023, Hon Dominic Perrottet MP Premier of NSW did not stand up for our amazing gateway city Sydney against Melbourne. Instead, he had used Victoria’s trademark to describe Sydney.

2. Melbourne is on the way to becoming the most populous city over taking Sydney and the Premier did not know the difference between popular and populous to stand up for Sydney.

3. The Premier did not stand up against Melbourne to say on national television that Sydney is the most popular city in Australia.

4. It is our true social proof. It works amazingly well but the
Premier did not use it: Missed opportunity.

5. We have The Most Amazing Sydney Harbour that amazes the world: It is the deepest and largest natural harbour in the world that is our true scarcity then why not use this evidence-based principle as well to make people feel significant to boost our export earnings. People will spend more money to feel significant: Unique, Special, Important. The world must know our true scarcity that will also boost the prices of all properties that have Sydney Harbour views Amazing or nothingTM that will improve the NSW government budget from transfer duty revenue.

People will spend more money
to feel significant.

6. Why NSW most popular option our true social proof on the back of our true scarcity is not displayed on the Sydney Opera House that celebrates 50 years anniversary this year and on Sydney New Year’s Eve, when these are evidence-based principles of influence by Dr. Robert Cialdini the American psychologist – “The Godfather of influence” that works amazingly well and lessons from history tells us to do it: The Best Marketing Strategy Ever used by Steve Jobs. We must learn from history: How Steve Jobs’ Apple Think Different became the first company to reach $1 trillion and $2 trillion. Also, it became the world’s first $3 trillion company for a brief time.

This signature could have been already working for NSW and Australia had the Premier responded to our communications.

7. We are facing serious challenges and we all are fearful as to how long it will go like this:

a. Sluggish growth
b. Productivity crisis.
c. Real wages going backwards.
d. The biggest budget deficit ever.

And the Premier cannot even use our most popular option to improve the economy and improve the budget. His performance on the 5 January 2023 explains to us why.

Let’s do things differently as Steve Jobs once said: You do not look at your competitors and say we will do it better. You look at your competitors and say we will do it differently.

8. Modelling by Deloitte Access Economics found an improvement in Australia’s global brand ranking would increase our export earnings by billions of dollars then why not use The Most Amazing Tagline of Australia Ever Created at The Most Amazing Harbour in the World the location of Sydney Opera House that the world immediately associates with Sydney and Australia and the other at Sydney’s Most Famous Beach Bondi Beach to improve our global brand ranking with the support of the Federal Government. We have a very strong case for this to happen with a financial support from the federal government. It makes sense to do these things because it is The Best Marketing Strategy Ever used by Steve Jobs that is one of the key elements of ONE BIG THING. The other key element is that describes our country in 5 seconds to the world The Most Amazing Tagline of Australia Ever Created because with our current mediocre tagline of Australia you cannot do that, it does not provide clarity for comparison to attract people around the world who will pay us more for our goods and services.

Sydney Harbour is The Most Amazing Harbour in the World. It is the deepest and largest natural harbour in the world a home to Sydney Opera House that the world immediately associates with Sydney and Australia, and it is one of the most-photographed buildings in the world.

Sydney’s Most Famous Beach

These signatures could have been on display already working for NSW and Australia had the Premier responded to our communications.

9. Why it matters to promote our amazing gateway city Sydney amazingly well because by using the evidence-based principles and strategy we will make our city even more popular to sell more goods and services to improve the economy and improve the budget to look after our people better. The Premier did not stand up for our amazing gateway city Sydney so how can we expect him to use the evidence-based principles our true social proof on the back of our true scarcity with The Best Marketing Strategy Ever used by Steve Jobs of Apple that is in the public domain, to supercharge our economy. All businesses want to boost their sales and all governments want more revenue to look after the people better.

10. Congratulations to Melbourne, Victoria for working hard to become the fastest growing city and it is on the way to becoming the most populous city in Australia. Sydney is the most popular city in Australia that is our true social proof and we the people of NSW must use our true social proof on the back of our true scarcity to make our amazing Sydney even more popular to boost our export earnings. Competition brings out the best in us. End of the day we are Australia: Amazing or nothingTM

11. We did not get any response from the Premier as to why is NSW not using its most popular option.

12. NSW share of National Economy is larger than other States, it is The Most Populous State, it is the location of The Gateway City Sydney, it is The Most Popular City in Australia, it has The Most Amazing Harbour in the world and the Sydney Opera House that the world immediately associates with Sydney and Australia. Therefore, the Premier of NSW is very powerful to make things happen for both NSW and Australia. Our economy needs to be supercharged and together we can do it better!

13. Improve productivity to improve wages without providing direction undermines the intelligence of our people because our people are working hard.

14. Let’s provide direction to the people as to what brand Australia stands for, supported by The Best Marketing Strategy Ever used by Steve Jobs, to inspire, prepare, and empower the whole country with ONE BIG THING, this will improve productivity.

15. Let’s use The Best Marketing Strategy Ever used by Steve Jobs of Apple to honour our businesses with The Most Amazing Tagline of Australia Ever Created around Australia starting from NSW that amaze their customers for the world to take notice what brand Australia represents.

We will promote amazing businesses and at the same time promote Australia with these specially designed signatures.

We honour our farmers
who amaze us with their produce.

We will promote them and at the same time promote Australia with the specially designed signature.


We honour our Businesses
that amaze us with their products.

We will promote them and at the same time promote Australia with the specially designed signature.

16. People are suffering, and we need a solution and one of the solutions is in front of us, the most popular option of NSW, to improve the economy and improve the budget and the Premier is not doing it then the choice is very simple: Don’t Pick Dominic

17. Mr Premier, why have you not used our true social proof: The Most Popular City Sydney to make our city even more popular to boost our export earnings to improve the economy and improve the budget? When it is popular to choose popularity as an indicator of a good choice. It is evidence-based principle!

18. We hope you like and support us and stay tuned for the Prime Minister to use ONE BIG THING to supercharge the Australian economy to improve growth, productivity, wages, and the budget.

19. To know about ONE BIG THING and our message to the Prime Minister can be found by visiting www.amazingornothing.com/amazing/

20. The premier could have improved the economy and improved the budget without anyone’s help because the most popular option of NSW is well known and we are very surprised why he has not done it, however, to supercharge the economy, that is where our strength Economics and Creativity combined – ONE BIG THING is there to be used and together we can do it better, so he cannot make any excuses for not using the NSW most popular option, period!

Email us at connect@amazingornothing.com or call 0412 573 273.

Kash Lagan
creator of
The Most Amazing Tagline of Australia Ever Created