Dear Prime Minister,

“Taste Amazing.”

The Most Amazing Tagline of Australia Ever Created

Describing our country
in 5 seconds.

Prime Minister, you are on the right track.

Just before the 2022 election you described our food as Amazing on the ABC News.

Now, describe our country in 5 seconds to the world with The Most Amazing Tagline of Australia Ever Created that is one of the key elements of ONE BIG THING because with our current mediocre tagline of Australia you cannot do that, it does not provide clarity for comparison to attract people around the world who will pay us more for our goods and services.

The other key element is The Best Marketing Strategy Ever used by Steve Jobs.

With these two key elements of ONE BIG THING, we can take full advantage of the principle used by America the richest country in the world.

America used this evidence-based principle to attract the best and the most innovative minds around the world and we should use this principle in our own context to attract billions of dollars more as indicated in the modelling by Deloitte Access Economics.

Please use ONE BIG THING to face the serious economic challenges facing Australia head-on because you have the resources to do it.

Improve productivity to improve wages without providing direction undermines the intelligence of our people because our people are working hard.

Let’s provide direction to the people as to what brand Australia stands for, supported by The Best Marketing Strategy Ever used by Steve Jobs, to inspire, prepare, and empower the whole country with ONE BIG THING, this will improve productivity.

ONE BIG THING that is our best option to supercharge the economy to improve growth, productivity, wages, and the budget.

Why ONE BIG THING?

Serious economic challenges faced by Australia.

  1. Sluggish growth.
  2. Productivity crisis.
  3. Real wages going backwards.
  4. The biggest budget deficit ever.

ONE BIG THING to face the challenges head-on.

  1. The Most Amazing Tagline of Australia Ever Created.
  2. The Best Marketing Strategy Ever used by Steve Jobs of Apple.
  3. Evidence-based principle used by America the richest country.
  4. Evidence-based principle of influence by Dr Robert Cialdini.

Every business wants to sell more goods and services and every government wants more money to take care of our people better!

Modelling by
Deloitte Access Economics

Modelling by Deloitte Access Economics found an improvement in Australia’s global brand ranking would increase merchandise exports by about $3.1 billion a year, boost foreign direct investment by $704 million a year, tourism by $174 million a year and international education by $137 million a year.

The incremental changes would be even better because this modelling did not consider ONE BIG THING to improve Australia’s global brand ranking.

Here is a great quote from our former Prime Minister Mr Paul Keating for the benefit of everyone in public life.

“The great enemy of public life is incrementalism, the millimeter changes. For example, they would say ‘we are making progress’, but what we wanted was leaps!”

Let’s do things differently as Steve Jobs once said: When you look at your competitors, don’t say we will do it better, say we will do it differently.

His Apple Think Different is the first company to reach $1 trillion and $2 trillion. Also, it became the world’s first $3 trillion company for a brief time.

With that thinking comes ONE BIG THING : Economics and creativity combined.

We want to hear from you!
Email us at connect@amazingornothing.com or call 0412 573 273.

Kash Lagan
creator of
The Most Amazing Tagline of Australia Ever Created